Freelance Social Media & Performance Marketing Professional | Remote, India

Location

Remote

Job Category

• Sales & Marketing
• Content Writing & Communication
• Business Development
• Remote / Work-from-Home Opportunities
• Creative, Design & Media

Job Overview

We are seeking a Freelance Social Media & Performance Marketing Professional to manage digital marketing activities across two projects. This remote, part-time opportunity requires approximately 3–4 dedicated hours per day and is suitable for a professional with hands-on experience in social media marketing, Meta Ads, Google Ads, performance marketing, content strategy, and digital brand building.

The first project involves strengthening the digital presence of an established 360-degree marketing and brand solutions company with more than 20 years of industry experience and pan-India execution. The successful candidate will develop social media strategies and manage LinkedIn, Instagram, Facebook, and YouTube, with a strong focus on brand visibility, engagement, positioning, events, exhibitions, activations, and marketing-related content.

The second project involves marketing a new Indian personal finance and expense-tracking application. The role will focus on building the brand’s digital presence, creating awareness around personal finance, savings, budgeting, UPI, and smart spending, and driving app downloads and user acquisition through performance marketing. This position offers opportunities for career growth and professional development through hands-on experience across B2B brand marketing, consumer marketing, paid advertising, app acquisition, analytics, and digital strategy.

Key Responsibilities

Project 1 – 360-Degree Marketing & Events Company

• Develop and execute comprehensive social media strategies.
• Manage LinkedIn, Instagram, Facebook, and YouTube channels.
• Develop creative content ideas around events, exhibitions, brand activations, and marketing.
• Strengthen brand visibility, engagement, and digital positioning.
• Plan and manage Meta and Google paid campaigns where required.
• Monitor campaign and social media performance.
• Analyze results and recommend improvements to increase engagement and reach.
• Take ownership of the company’s overall digital marketing activities.

Project 2 – Personal Finance & Expense Tracking App

• Build the app’s social media presence from the ground up.
• Develop engaging content around personal finance, savings, budgeting, UPI, and smart spending.
• Establish brand awareness and clear digital positioning.
• Plan and execute Meta and Google paid advertising campaigns.
• Develop and optimize app-install and user-acquisition campaigns.
• Monitor CTR, CPC, CPM, CPA, conversions, and overall campaign performance.
• Test different creatives, audiences, messaging, and campaign approaches.
• Identify opportunities to improve advertising performance and user acquisition.
• Recommend digital marketing strategies based on campaign data and audience behavior.

General Responsibilities

• Independently manage assigned projects and digital marketing activities.
• Understand individual brand requirements and develop suitable marketing strategies.
• Take ownership of planning, execution, analysis, and optimization.
• Work with minimal supervision and provide strategic recommendations.
• Continuously improve campaign performance, content quality, and digital brand presence.

Requirements & Qualifications

• Proven experience in Social Media Marketing and digital marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of performance marketing and paid media campaigns.
• Experience developing social media strategies and content plans.
• Ability to manage LinkedIn, Instagram, Facebook, and YouTube.
• Experience with app-install campaigns and user acquisition is highly relevant.
• Strong understanding of performance metrics including CTR, CPC, CPM, CPA, and conversions.
• Ability to analyze campaign performance and implement optimization strategies.
• Strong content ideation and brand-positioning skills.
• Ability to work independently and manage multiple projects.
• Strong strategic thinking, communication, analytical, and problem-solving skills.
• Experience with personal finance, fintech, mobile applications, events, or B2B marketing is an advantage.

Salary, Benefits & Career Growth

Initial Compensation: ₹12,000–₹15,000 per month

Compensation will be reviewed based on performance, workload, and project requirements.

This is a freelance/part-time remote opportunity requiring approximately 3–4 dedicated hours per day. The role provides hands-on experience across social media strategy, brand building, paid advertising, performance marketing, app user acquisition, campaign analytics, and digital growth.

Professionals can strengthen their career growth by gaining experience across both B2B and consumer-facing marketing projects, including events and brand solutions as well as personal finance technology. Continued training and professional development in Meta Ads, Google Ads, performance analytics, app marketing, content strategy, and digital acquisition can support long-term career progression.

Application Process

Application Process (Website)

Apply through the official job posting and follow the application instructions provided.

Click Apply Now on the website, where available, to access the application process.

HR Email for Application

Send your relevant freelancer profile or updated CV directly

Please highlight relevant experience in Social Media Marketing, Meta Ads, Google Ads, and Performance Marketing when applying.