Location
Vadodara
Job Category
- Sales & Marketing
- Creative, Design & Media
- Content Writing & Communication
- IT & Software Jobs
- Private Jobs
Job Overview
We are seeking an experienced Social Media Marketing Specialist to join a growing digital marketing team in Vadodara. This role is ideal for professionals with strong expertise in social media strategy, content planning, audience engagement, and campaign management across major digital platforms. The position offers an excellent opportunity for career growth in the fast-evolving digital marketing industry.
The Social Media Marketing Specialist will play a key role in enhancing brand visibility, improving customer engagement, and supporting business growth through strategic social media initiatives. Candidates with strong communication skills, creative thinking abilities, and experience in social media analytics will be highly valued for this position.
This opportunity is well-suited for professionals looking to expand their expertise in social media advertising, SEO-driven content marketing, digital branding, and performance analytics. Exposure to marketing tools, professional development opportunities, and ongoing industry training can contribute significantly to long-term career advancement.
Key Responsibilities
- Develop and implement social media marketing strategies aligned with business objectives
- Create, curate, and schedule engaging social media content including posts, graphics, videos, and stories
- Manage and grow brand presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X
- Monitor social media trends, competitor activities, and emerging digital marketing strategies
- Engage with audiences by responding to comments, messages, and community interactions
- Execute and optimize paid social media campaigns and advertising initiatives
- Analyze campaign performance metrics including reach, engagement, conversions, and audience growth
- Collaborate with marketing, content, and creative teams to maintain consistent brand communication
- Stay updated with algorithm changes, platform updates, and digital marketing best practices
Requirements & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- Minimum 2+ years of professional experience in social media marketing or digital marketing
- Strong understanding of major social media platforms and scheduling tools such as Hootsuite, Buffer, and Meta Business Suite
- Excellent writing, editing, and communication skills
- Creative mindset with the ability to produce engaging and high-performing content
- Basic graphic design or video editing knowledge will be considered an advantage
- Familiarity with analytics tools such as Google Analytics and social media insights platforms
- Understanding of SEO principles, content optimization, and digital marketing strategies
- Strong organizational, analytical, and problem-solving abilities
- Ability to manage multiple campaigns and meet deadlines effectively
Salary, Benefits & Career Growth
- Professional career growth opportunities in digital marketing and social media management
- Exposure to advanced digital marketing strategies, social media advertising, and content marketing campaigns
- Opportunities for skill enhancement, certification programs, and professional development
- Collaborative work environment with cross-functional marketing and creative teams
- Experience working with analytics tools, campaign optimization, and audience engagement strategies
Application Process
Application Process (Website)
- Apply only through the official job application link
- Click Apply Now on the website
HR Email for Application
📩 Send your updated CV directly to:
Bharti.shivhare@brihatisglobal.com