📍 Location
Remote / Work-from-Home
🗂 Job Category
- Sales & Marketing
- Digital Marketing
- Information Technology (IT) & Software
- Remote / Work-from-Home Opportunities
- Remote Jobs
- Private Jobs
🧾 Job Overview
We are seeking a highly skilled Performance Marketing Specialist with expertise in Google Ads to join a fast-growing B2C technology-focused organization. This remote opportunity is ideal for professionals with 3–6 years of experience managing large-scale performance marketing campaigns and driving measurable customer acquisition results through data-driven digital advertising strategies.
The role focuses on planning, executing, optimizing, and scaling Google Ads campaigns across Search, Display, and Universal App Campaigns (UAC). The successful candidate will leverage analytics, campaign performance insights, and advanced tracking tools to maximize return on investment and improve customer acquisition efficiency.
This position offers excellent career growth opportunities for digital marketing professionals looking to deepen their expertise in performance marketing, marketing analytics, conversion optimization, and customer acquisition within technology-driven B2C product environments.
🛠 Key Responsibilities
- Develop, launch, and manage Google Ads campaigns across Search, Display, and Universal App Campaigns (UAC).
- Execute performance marketing strategies to drive customer acquisition and business growth.
- Monitor and optimize campaigns based on key performance indicators.
- Analyze campaign performance and generate actionable insights.
- Manage daily campaign budgets and bidding strategies.
- Improve campaign efficiency through continuous testing and optimization.
- Track and report on CTR, CPC, CPA, ROI, and other marketing metrics.
- Implement conversion tracking and attribution frameworks.
- Utilize Google Tag Manager and Google Analytics for campaign measurement.
- Collaborate with product, creative, and analytics teams to improve campaign performance.
- Conduct audience targeting, segmentation, and remarketing initiatives.
- Ensure accurate reporting and performance forecasting.
🎓 Requirements & Qualifications
Education
- Bachelor’s Degree in Marketing, Business, Technology, Communications, or a related field preferred.
Experience
- 3–6 years of professional experience in Performance Marketing.
- Minimum 3+ years of hands-on experience managing Google Ads campaigns.
- Experience working in B2C technology product companies or digital marketing agencies serving B2C technology clients.
- Candidates must have experience with technology-driven B2C products.
Technical Skills
- Google Ads
- Search Campaigns
- Display Campaigns
- Universal App Campaigns (UAC)
- Campaign Setup & Management
- Campaign Optimization
- Conversion Tracking
- Google Analytics
- Google Tag Manager
- Performance Reporting
- Audience Targeting
- Remarketing
- Marketing Attribution
- Data Analysis
Key Performance Metrics Experience
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Return on Investment (ROI)
Preferred Competencies
- Analytical Thinking
- Problem Solving
- Data Interpretation
- Marketing Strategy
- Communication Skills
- Performance Optimization
- Growth Marketing
💼 Salary, Benefits & Career Growth
Salary
- ₹11 LPA – ₹19 LPA
Benefits
- Fully Remote Work Environment
- Opportunity to work on high-impact B2C digital products
- Exposure to advanced performance marketing strategies
- Data-driven and growth-focused work culture
- Hands-on experience with industry-leading marketing platforms
Career Growth Opportunities
- Progression into Senior Performance Marketing Specialist roles.
- Advancement to Growth Marketing Manager or Digital Marketing Lead positions.
- Exposure to advanced customer acquisition and growth strategies.
- Professional development in analytics, attribution, conversion optimization, and marketing automation.
- Opportunity to work with innovative technology-driven products and digital growth initiatives.
📝 Application Process
🔗 Application Process (Website)
Apply only through the official job link.
Click Apply Now on the website.
📧 HR Email for Application
📩 Send your updated CV directly to: